Stephen Pierce -
On Being Strategic
1 - You must start from where you are.
2 - Strategy is about leveraging your current situation to advance your position.
3 - You build up dominate positions over time, like climbing a ladder.
4 - You must understand a position's potential as a stepping stone to future positions.
5 - Competitive positions are stepping stones. You are always using
your current position to move to a new and better position.
6 - To advance your position you have to take advantage of opportunities.
7 - You must always look for ways to advance your position because
the changing environment is eroding it.
8 - Strategy teaches that you take what is given to you and you use it...not lose it.
On Being Competitive
1 - Successful competition requires knowing what you can control and what you cannot
control.
2 - The more focused your efforts are, the easier it will be to win competitive battles.
Mike Filsaime -
Nuggets and Pearls
1 - Focus on List Building and Relationship Building -
It drives the Growthof the Business and give you your True Asset
2 - Maximise The Power of Viral Marketing
3 - Things Dont Always Go As Planned
4 - There is NO such thing as an Over Night Success.
5 - Keep Creating Content
6 - Present Offers While Time is right
7 - Grow with The Right Staff
8 - Tell Your Story, Share Your Results, Sell Your System
9 - Find The Right Mentors
How To Create Buzz
New
Fresh
Inspirational
Innovative
Controversial
Edgy
Humourous
Heart Warming
Taboo
Secretive
Engaging ( Participation )
Suspenseful
Delivery Mechanism
- Forced - Part of The Sign Up Process -
Myspace.com, Linkedin.com, Facebook.com
- Incentivized - Uses WIIFM
- Hyper Viral - Piggy Backing
- Self Advertising in the use of the product, or the use of the product
requires other friends an family to use the service.
Viral Marketing Workshop
- Take 3 minutes to write down your elevator speech for
your product. Can you tell your story in 30 seconds ?
- What is your USP ? - Unique Selling Proposition ( also Unique Selling Point )
- What is the Benefit to the user?
- How can they get it ? ( Website URL )
Proper Focus Procedure
Identify your project - Focus on 1 project at a time ( 30 Days )
Your Launch Checklist
- Market Research
- Get a Domain Name
- Develop Content
- Start Development
- Set Prelaunch Date
- Set Launch Date
- Design A marketing Plan
- Have Graphics Made
- Hire Copywriter
- Set Up A Merchant Account
- Setup Affiliate Program
- Setup Affiliate Page
- Make Public Announcement
- Set a Launch Contest
- Contact JV Partners
- Start PreLaunch
- Set Up Your Autoresponsers
- Test Fulfilment Process
- Have Support In Place
- Talk With Web Host And Merchant Account
- Launch Site, Email Warm List
- Focus On Post Launch Traffic
Maximizing Profits
- Up Sells
- Down Sells
- Cross Sells
- Bumps
Start - Free Offer - OTO >
They Buy Do Not Buy
- -
Up Sell Down Sell (50% off OTO )
Buy ( Platinum ) Buy ( Silver )
Do Not Buy ( Gold ) Do Not Buy ( Free )
and you thought that was all ? NO NO NO....
Greg Cesar, the next speaker shared his
own guarded Adwords secrets !
Mindset Marketing
- Think like they think
- Feel like they feel
- Breathe like they breathe
- Be what they be
- Know what they buy
- Dont follow the crowd
Amazon Books ( Property Investing )
Look for all book titles relating to property investing and bid on those titles.
Life Insurance
- Who are they ? They are not single people
- What are they looking for ? - New Home, job, career, more money
- Where are they getting it now ? Mortgage broker, car insurance,
home remodeler, homeowner insurance, financial planner.
- Why do they want it ? Provide for family
- When do they need it ? - Some now, some later. ( If the need is
immediate, then gostraight to sales landing page if not, then build
relationship
Rent Estate
- Who - Renters, home owners, sellers
- What - Fix their house, paint, interior decorator
- Where - Painters, interior decorators
- Why - New baby, new job, more money, home office
- When - Some now, some later
Google Strategies ( Do not allow Popups )
- Focus on CTR
- Global Territories ( English and All Territories )
- Geo Targetting ( Virginia ) * Turn it on and choose Virginia
- Site Targetted ( Choose this to tell Google that you only want your ad to show on
www.realtor.com )
- Launch New Campaign at night ( Launch midnight pacific time and turn them off
in the morning ) Do it for a few days and then lower your bid to increase your CTR.
- Test with Content Match before moving it into regular search campaign.
- Put Daily Budget Real High ( 200 Bucks Daily ) (Turn on your Accelerated view )
- Separate money keywords ( Increase your CPC ) and regular keywords into different
ad groups ( Decrease your CPC )
- Track broad, exact phrase match keywords individually ( If broad and phrase match
is not making money, drop your CPC )
- Do not edit existing ads
- Test new keywords as a campaign not as a group
- Set a separate campaign for content match ( Dont set separate bid for content match )
- Set budget to Accelerated View
- Turn off position preference
- Be careful of minimum cost per click
- Google Conversion Tracker
- Advance Strategy - Create 2nd Ad group in Native Language e.g Hong Kong
Creating Your Ads
- Be specific
- Use Numbers
- Stress the benefits
- Copy successful ads from magazines
- Write down Google ads and track them for a few weeks
- Tell them what they get
( Always do split test your Ads for your CTR and your Sales )
Overture | Yahoo ( Allows Popups )
- 4th Spot is a good spot if its a different product from your competitor ( if Same product,
do not allow competitor to have the first spot )
- Send traffic to a redirect on your site
- Send to optin page. High Conversions
- Popup on home page
- Popup on exit
- Bid high if you have competition, Bid lower if no competition in the same category
- Overture content match...Dont do
Google Trends
- Google.com/ Trend
- Geo targetted search results
- See who's searching where
- Get in for lower bids
- Great for offline marketing
Keywords
- Use Mindset Methodology to come up with keywords
- Action keywords vs regular keywords
- Find customers closer to the sale
( customers leave clues )
Take 2 minutes and come up with mindset keywords for a market that you
would like to promote
Money Words to search for
- How to
- Learn
- Where to
- Do it yourself
- Make
- Create
- How much
- Save
- Discount
- Buy
- Movie Titles ( Merchandising )
New Form of Keyword
Bid on Domain Names
Finding Niches
- Study your environment
- SRDS
- Back pages of magazines
- News
- USA Today
- EBay
- Business for sale guides
- Consumer reports
- TeraPeak.com
- Sitepoint.com
- Websiteforsale.com
- Buysell.com
The 4 Stages
Finding
Getting
Keeping
Growing
The speakers wanted to pack in as much info as possible during these 4 days seminar that there's no lunch and dinner break!! We din have it until 11pm...Well, thats an oversight on our part because we were told way before to self pack some sandwiches....Errr...We din pay enough attention to that :)
The various ideas given was spinning in my head even now and I am simply too excited to sleep..or was it the 5 cups of coffee that I had ?
Another thing that upsetted me was half way through the seminar, my boss called me on my personal cell phone to rush a report for a client....I din have the luxury of internet access in the hotel thus had to stay in the seminar room to try to complete it before sending it back to my team the next day...
Few more hours to go before 2nd day of UYMG !
I hope to achieve my goals by end 2007 and I can really say that I have the freedom to do the things whenever, whereever i am. Good Luck to me , Melvin and Love you Mum for watching over me all the time..! Misses you...
No comments:
Post a Comment