Mum ! I miss you very much

Mum ! I miss you very much
...you left without saying goodbye...

Monday, October 1, 2007

Day 3 UYMG ( Kuala Lumpur )


300907 -
Stephen Pierce shared the various strategies on Traffic Generation Techniques. A summary of it are listed below :

Google Search Blog -
Search for blogs that are related to your own niche keywords and leave a constructive comments with a backlink back to your site.

Search for Forums -
Prticipate in discussion, same methodology as the above.
Search methodology >> Search Term+Forum

Youtube -
-Search for videos for keywords related to your niche.
-Search for authors that has several videos on the niche that you are promoting.
-Check out the first video with how many page views and anticipate his second video
-Be the first to post comment and resubmit comment after 20 posts.
-Subscribe to his video newsletter.
-Employ the same methods to Google Video, Yahoo Video, Metacafe and other video sites.


Niche Marketing 2.0

The next speaker is Patric Chan from Malaysia Penang. One of the up and coming "Internet Guru". His motto : You CHAN can do ! is quite a refreshing tagline.


He shared a very new concept in Internet Marketing. It calls Niche Marketing 2.0
Its an interactive 2 - way communication build on a platform with your visitors so that you can understand them for the purpose of building a relationship.

It uses the latest tactics and strategies to compete in this hot opportunity.

A Niche Market is not a product.

Characteristic #1
Applying Pull Marketing Strategy instead of Push Marketing.
- Blog with RSS Feed
- Free Podcast Subscription
- Press Release with RSS syndication
( Always check the PR company that you hire has RSS syndication )
* Focus on content rather than trying to outsmart the market.

Characteristic #2
To build a strong relationship with your prospects and customers as one entity instead of two.
- Create a survey tool

Characteristic #3
Separating youself as The Ultimate Authority in your Long Tail Niche Market
- Website | Blog
- Mailing List
- Product
- Joint Venture Partners
- YOU
* Be the leader by having the first hand content before others

Social Proof
Are you having a "conversation" with them ?

Medium used for Niche Marketing 2.0

Medium for Mass Syndication
- Podcasting
- RSS Feed
- Video Syndication

Medium to Enhance Personalisation
Enhance Personalisation
- Audio
- Video

The 3 Factors Of Profiting with Niche Marketing 2.0

The Rise of the Long Tail
The Long Tail Traffic

Recommended Tool - Spyfu

Exposing Yourself in Two Different Niches
Approach " Competitors"
- Be part of their business

Case Study Business Model
Games Portal Site - Flash Games
The Business Model - Portal Game Sites
The Traffic Source - Google Adwords initial impact ( Use Long Tail Keywords )
The Marketing Strategy - Viral Marketing
How To Monetise The Site - Adsense | Advertisement on my site | Sell other people's products

The Future of Niche Marketing 2.0
Three Characteristic
- Pull Marketing
- Build A Strong Relationship
- Becoming An Authority of Your Market

The 3 Factors of Niche Marketing 2.0
- Business Model
- Traffic Source
- Marketing Strategy

That covers pretty much for the 3rd day UYMG. Before I left, I took a picture with Frederick, a Belgium guy who is earning a 5 Figure income from Internet Marketing. I gleaned off a lot of tips from him and he is so willing to share. Nice guy ! Very rare indeed !


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