300907 - Stephen Pierce shared the various strategies on Traffic Generation Techniques. A summary of it are listed below :
Google Search Blog -
Search for blogs that are related to your own niche keywords and leave a constructive comments with a backlink back to your site.
Prticipate in discussion, same methodology as the above.
Search methodology >> Search Term+Forum
Youtube -
-Search for videos for keywords related to your niche.
-Search for authors that has several videos on the niche that you are promoting.
-Check out the first video with how many page views and anticipate his second video
-Be the first to post comment and resubmit comment after 20 posts.
-Subscribe to his video newsletter.
-Employ the same methods to Google Video, Yahoo Video, Metacafe and other video sites.
Niche Marketing 2.0
It uses the latest tactics and strategies to compete in this hot opportunity.
A Niche Market is not a product.
Characteristic #1
Applying Pull Marketing Strategy instead of Push Marketing.
- Blog with RSS Feed
- Free Podcast Subscription
- Press Release with RSS syndication
( Always check the PR company that you hire has RSS syndication )
* Focus on content rather than trying to outsmart the market.
Characteristic #2
To build a strong relationship with your prospects and customers as one entity instead of two.
- Create a survey tool
Characteristic #3
Separating youself as The Ultimate Authority in your Long Tail Niche Market
- Website | Blog
- Mailing List
- Product
- Joint Venture Partners
- YOU
* Be the leader by having the first hand content before others
Social Proof
Are you having a "conversation" with them ?
Medium used for Niche Marketing 2.0
Medium for Mass Syndication
- Podcasting
- RSS Feed
- Video Syndication
Medium to Enhance Personalisation
Enhance Personalisation
- Audio
- Video
The 3 Factors Of Profiting with Niche Marketing 2.0
The Rise of the Long Tail
The Long Tail Traffic
Recommended Tool - Spyfu
Exposing Yourself in Two Different Niches
Approach " Competitors"
- Be part of their business
Case Study Business Model
Games Portal Site - Flash Games
The Business Model - Portal Game Sites
The Traffic Source - Google Adwords initial impact ( Use Long Tail Keywords )
The Marketing Strategy - Viral Marketing
How To Monetise The Site - Adsense | Advertisement on my site | Sell other people's products
The Future of Niche Marketing 2.0
Three Characteristic
- Pull Marketing
- Build A Strong Relationship
- Becoming An Authority of Your Market
The 3 Factors of Niche Marketing 2.0
- Business Model
- Traffic Source
- Marketing Strategy
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